Reviews and referrals need to be a priority for business owners at all times, but particular ly when discretionary spend is coming under pressure. According to Phorest Salon Software data, a huge 68 per cent of customers said a refer ral was twice as important to them as money or convenience when it came to choosing a new salon. And once they are in the salon, delivering the per fect client experience is critical as three out of ten clients do not return after their first visit. Elevating this return rate has to be addressed as a priority because it will deliver growth to your business, so how do you do it?