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DIY beauty

Bespoke formulas and environmentally friendly packaging both shaped the beauty landscape this year. Wrap them into one and discover why home-made potions are the perfect gift

From confectionary to sanitary wear, 2018 was the year of customisation. You could get your personal preferences stamped across almost anything – and the beauty world was quick to catch on. In no time, delivery vans were overrun with carefully curated beauty boxes, and lip balms emblazoned with nicknames.

The trend for bespoke beauty can be put down to our growing appetite for transparency. We’re more aware of what we’re putting on our skin, driving sales of natural formulations. Now searches for ‘DIY beauty’ are on the rise, too. ‘It’s similar to the food industry,’ says Beauty Kitchen founder Jo Chidley. ‘If you make something yourself, then you know exactly what you’re putting into it.’

It’s not just about safeguarding against potential irritants: there’s a sense of luxury in something that’s tailor-made for you. ‘I love that you’ve got complete control,’ says Chidley. ‘To put an essential oil that you love in your own product is a great thing.’

There’s also a satisfaction that comes with creation. ‘You might make something with your mum or sister – that sharing aspect is important,’ adds Chidley. ‘Plus you’re using items or packaging you may already have.’ Why not treat yourself or a friend with these recipes.

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About Healthy Magazine

Keep a cool head with our calm Christmas issue! Inside, you’ll find expert-approved tips on surviving the stresses of the festive period and morning after hacks to treat both a booze and beauty hangover. We investigate the power of winter workouts, discover how you can reclaim your sex drive, and TV Chef Gizzi Erskine tells us why it’s OK not to feel body positive all the time. Plus, our veggie festive food special is crammed with all you need to eat, drink and still be merry come the Big Day. Find all this and more in the brand new issue of Healthy!