WORDS CHRISTINA QUAINE
Time to join the green party
Organic. Pure. Natural. Sustainable. No, we’re not quoting the label of a cold-pressed juice, we’re talking beauty products. Because clean beauty is where it’s at right now. ‘Clean beauty is about going back to basics. It’s about products that shun unnecessary synthetic ingredients in favour of natural ingredients which are effective for your skin,’ says Jo Chidley, founder of Beauty Kitchen, a range of 100 per cent natural skincare products.