by David McVey
ON THAT ‘We are the 45%’ Facebook group I keep getting invited to watch videos made by a group called Independence Live. No doubt these are good-hearted individuals with sincere proindependence hearts, but I have boxsets of The Avengers (Steed and Mrs Peel, not the silly Americans in tights) and The Persuaders to work through, so talky politics videos don’t stand a chance. But their slogan caught my attention; Don’t Hate the Media - Be the Media! In other words, there’s no point moaning about the mainstream media (MSM). Rather, do the job yourself! This is not only possible in the connected modern world of social media, but it chimes with the general discontent about the MSM within the independence movement. Now, some of my views on the MSM are slightly unfashionable and I’ll get to them later, but first, might as well have a little moan.