How far would you go for a good cause? Would you donate money? Run a marathon? Grow a moustache? Movember is a charity that holds an annual, month-long event to promote awareness of prostate cancer. Both the organisation and the event challenge men to think differently about their health in an exciting and creative way.
Back in 1999, a group of Australian males from Adelaide had a charitable idea to improve men’s health. There had been a drastic increase in prostate cancer, and they wanted to do something about it. Their idea eventually evolved into Movember, which was launched in 2004.