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Digital Subscriptions > Learn Hot English > 185 > Ghost Paper

Ghost Paper

The latest advertising technique for toilet paper.

1 Pre-reading

Think of 3 ways to promote a brand of toilet paper.

2 Reading I

Read the article once. Were any of your ideas similar to this one?

3 Reading II

Read the article again and complete the information.

1. Name of the story:

2. Setting for the story:

3. Time it takes to read the story:

4. Author of the story:

5. Genre of story:

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About Learn Hot English

Good news! The latest issue of Hot English (185 – the October issue) is out now! Learn over 300 useful words and expressions and improve your listening skills with Learn Hot English! This month: 7 songs in English to make you feel good! Find out how they can motivate you, and learn lots of useful English at the same time! Plus, 12 useful words for talking about the office, 10 useful words for talking about travel, useful words for talking about your holidays, 10 words to use in a meeting, “time” idioms, “time” phrasal verbs... plus: • Marketing – toilet paper marketing. • Life – retirement plans. • Quiz – have you got a sense of humour? • Humour – types of humour. • Speaking – how to tell a joke. • Food – what people have for dinner. • TV – US comedy series. • Travel – visit Austria. • Film review – Brüno. • Music – Michael Jackson. • Slang – Dictionary of Slang. • History – What happened in 1994? • Education – teaching children about stocks. • Internet – words you shouldn’t use. • Language – how to be sarcastic. AND LOTS, LOTS MORE! By reading and listening to all this great content, you'll improve your English reading and listening skills and learn up to 300 useful words or expressions. Plus, you'll get a better job and pass English-language exams more easily. Guaranteed!
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