Apple’s ChatGPT rival has been in the works for years and could launch soon.
Tim Cook has confirmed that Apple is working on its own generative artificial intelligence (AI) tools that could one day rival ChatGPT. “We’ve been doing research across a wide range of AI technologies, including generative AI, for years,” Cook told Reuters in a piece discussing Apple’s financial performance.
It follows weeks of speculation that the company was planning to launch its own ‘Apple GPT’ after Bloomberg reported that Apple was internally testing its own chatbot. That article alleged that Apple was planning a major AI-related announcement in 2024, which could be when ‘Apple GPT’ – or whatever it will be called – gets revealed.