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Digital Subscriptions > MusicTech > Jul-18 > THE MAN MACHINE

THE MAN MACHINE

Hot on the heels of this year’s Superbooth - a show that’s rapidly becoming one of the highlights of MusicTech’s year - we caught up with the show’s creator and industry legend Andreas Schneider to discuss how Superbooth came to be…

MT INTERVIEW

“I had the idea that small manufacturers are the important innovators. They generate the ideas and products that are often then copied and ‘remixed’ by the big global players or others. I wanted to put these little companies that trust me in touch with the retail and PR business for musical instruments,” Andreas Schneider, progenitor of Superbooth, tells us. His plan has clearly worked. Superbooth has grown from a collaborative stand at Musikmesse in 2002 to a fully-fledged show in its own right by 2016.

We’re still winding down from the excitement of this year’s event, once again taking place in Berlin’s FEZ centre (for more information on our specific show highlights, see page 8). While we’ve been in attendance for the past two years, what was repeatedly being trumpeted, prior to the doors being opened on Superbooth 2018, was how the boutique modular synth show was going to expand out and embrace some of the more general areas of the music production world.

We feared that this expansion would lead to a dilution of the show’s distinct personality, but happily, our worries were unfounded. Though the show was certainly more accessible than ever before, it has retained its integrity – and its cool.

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About MusicTech

He’s the man who revolutionised modern film scores with a creative approach to music-making, sonic experimentation and sound utilisation that helps some of the biggest directors to tell their stories. This month we’re overwhelmingly honoured to speak to one of the greatest composers on the planet: Hans Zimmer. In our ten-page interview we talk to Hans about his recent work with Spitfire Audio – co-creating a remarkable assortment of production and studio tools – as well as his incredible career in soundtracking. Elsewhere this issue, Dave Gale takes us through the legacy of the vocoder, we report on this year’s Superbooth show in Berlin and speak to its progenitor Andreas Schneider about his views on modular synthesis and its integral place in the music technology world. We’ve also got our usual tutorials, tips and reviews. Enjoy the issue!