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Digital Subscriptions > MusicTech > Mar-18 > 6 WAYS TO GET YOUR MUSIC HEARD


Are your tunes perfect? Are your soundtracks superb? Is your incidental music inspirational? Now you need to tell the world, but in these days of a gazillion tunes made by a trillion producers, how do you stand out? By reading this…

T here were a lot of people who heralded the death of the traditional route to promotion in the music industry as being ‘a good thing’ – and when we say ‘traditional’, we mean the old-school A&R person who discovers a band, puts money behind said band and launches a career. Nowadays, there’s a lot less of that going on. Instead, there’s a lot more ‘me too’ copying, a lot more stage-school mining and a lot more X Factor success. And a lot less… filtering. Those A&R people, those high-selling music-listening magazines of days gone by, those independent radio stations, they did serve a purpose. They filtered the music. And now, thanks to magazines like ours, and of course the music technology that we cover, there’s a lot more music being made and far fewer people filtering it – so how do you stand out? By following these wise words…

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About MusicTech

Now settled into 2018 we look ahead to the future of music. With NAMM 2018 behind us we had a chance to ponder on the many new and exciting pieces of tech we saw and their impact on music creation. In this issue, we bring you our annual show report, containing info on all the latest tech that you can expect to get your hands on in 2018. In keeping with the ‘future’ theme, our lead interview highlights the work of the legendary technological pioneers at the Bell Labs and their collaboration with artist Beatie Wolfe. Their augmented reality, 3D work Raw Space reimagines the album as a multi-sensory, immersive experience. We also speak to Aki Mäkivirta from Genelec about the advanced tech at the heart of the award-winning The Ones monitors. Elsewhere this issue, we have a guide to taking your mixes to the stage, our usual tips and tutorials and an expanded reviews section. We hope you enjoy the issue…