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Digital Subscriptions > MusicTech > Sep-18 > MUSICAL MOTIVATOR

MUSICAL MOTIVATOR

Artist, performer, live performance specialist, mentor and resource to the stars, Laura Escudé (aka Alluxe) has forged quite the multi-faceted career in electronic music production. From becoming the first Ableton Certified Trainer to being Kanye West’s controllerist, Laura has a vast wealth of experience. We talk to her about her fascinating story, her music and her views on the current state of the industry…

“I think you have to have an idea, and a rough road map of what you want to achieve… but be prepared to ultimately go off-road and for it to lead you down paths you might not have envisioned”, Laura Escudé tells us, in response to our question about how you even begin to plan for a career-path like hers. Aside from her acclaimed work in the guise of her artistic alter-ego Alluxe, Laura’s Electronic Creatives’ company caters for the complex live production needs of the stars – and we’re talking real world-class artists that include Kanye West, Herbie Hancock, Iggy Azaela, and many more. From a young age music dominated Laura’s life, and directed her development: ”I started out by playing violin when I was a child”, she tells us. ”I saw a girl playing violin in church and I just fell in love with it. It just really struck a chord with me, so I started taking lessons and played the violin throughout my childhood. All I was exposed to was classical music and music on the radio and I wasn’t aware that other music existed. Later I got accepted to a music camp – Interlochen Center for the Arts – the summer before my senior year of high school. Attending Interlochen really changed my trajectory because I was exposed to a vast range of different music and various genres such as hip-hop and electronica that I hadn’t been aware of. In college I started going to raves and experiencing that culture changed the way that I interacted with music completely. I started to explore using my violin in conjunction with electronic music – creating new collaborations by playing with DJs. Then I started to learn how to produce music starting with Cakewalk and a floppy disk!”

La La Land

Subsequently, Laura’s expanded scope led her to forge a career path in music production – and discover a vital creative tool: ”I moved to LA in 2004 and my first job was doing tech support for M-Audio. While I was there we kept getting calls about this program called Ableton Live. At that point Ableton Live was distributed by M-Audio because they were a tiny company and were working to get their software out there. It was bundled with all of the M-Audio gear. We were getting so many calls from people asking us how it worked and how it could be incorporated with their hardware so we all had to learn how to use it. Before long we all realised that Ableton Live was a really cool, flexible piece of software that approached music making and live performance in a completely different way. I developed a great relationship with the company and started using Live for my own creative projects.”

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About MusicTech

In our cover feature this month, Alex Holmes guides you through the science and logic behind why it’s necessary to calibrate your studio and equipment, and the steps you’ll need to take to guarantee perfect, balanced sound at all times. Also this issue, Erin Barra simplifies some vital music production concepts that may have long eluded your understanding – to hopefully increase your sonic vocabulary. We speak to Kanye West’s former controllerist and cutting-edge musician Laura Escudé, UNO synth designer Erik Norlander and Emmy-winning Guus Hoevenaars. Additionally, we present our in-depth reviews of Roland Cloud, PreSonus Studio One 4, Loopcloud 2.0, Elektron Analog Four MkII and more, as well as 5 brand new tutorials to broaden your production chops.