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Digital Subscriptions > MusicTech > Sep-18 > Cloud

Cloud

Roland’s Cloud has classic Roland gear in software and plenty of libraries to download, for whatever genre you produce. Andy Jones gets misty-eyed…

ROLAND

£18.95 PER MONTH

Contact Roland | www.rolandcloud.com

The ‘cloud’ has been descending on the world of music making for some years now, and there are currently a huge variety of online services available to producers. Websites like Bandlab (www.bandlab.com) offer complete virtual studio environments for you to create music – and, importantly, a social network to play it to.

Other sites like Splice offer plug-ins and samples and also have a social network with which you can share files, collaborate and remix. The more traditional music production companies are getting in on the action too, with Avid offering Cloud Collaboration as part of Pro Tools, and now Roland has pretty much transported its hardware world – both classic and new – up into its own virtual world with its own cloud. When you subscribe to the Roland Cloud you get access to all of these software instruments and libraries which are recreations of famous and modern Roland hardware or completely new instruments, all produced by Roland in tandem with Seattlebased company Virtual Sonics.

SUBSCRIBE. IT’S THE NEW ‘BUY’

Subscription is the new ‘thing’ in music production (actually life) it seems. So many companies are offering their wares through monthly or yearly fees, the thinking being that it’s a gentler purchase for the consumer who stays completely up to date with the software that they’re subscribing to, and for a relatively low regular fee, rather than one big one.

I remain unconvinced, but I’m of an age where I’m used to keeping something after a transaction has taken place rather than effectively renting it and losing it when you stop paying. If I’m to be convinced then the service has to be damn good. Luckily, Roland’s Cloud does seem to be crammed to the rafters full of goodies, so let’s have a look and see what exactly there is on offer.

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About MusicTech

In our cover feature this month, Alex Holmes guides you through the science and logic behind why it’s necessary to calibrate your studio and equipment, and the steps you’ll need to take to guarantee perfect, balanced sound at all times. Also this issue, Erin Barra simplifies some vital music production concepts that may have long eluded your understanding – to hopefully increase your sonic vocabulary. We speak to Kanye West’s former controllerist and cutting-edge musician Laura Escudé, UNO synth designer Erik Norlander and Emmy-winning Guus Hoevenaars. Additionally, we present our in-depth reviews of Roland Cloud, PreSonus Studio One 4, Loopcloud 2.0, Elektron Analog Four MkII and more, as well as 5 brand new tutorials to broaden your production chops.