Seva (or selfless service) is an important part of Azulfit’s mission. Last autumn, it donated sales from its Peaceful Warrior clothing line to David Sye’s YogaBeats conflict resolution work in the Middle East. Famed teacher David Sye teaches yoga and trains future teachers in areas of violence and conflict, including inner cities back home; he uses yoga as a tool to develop and encourage the concepts of compassion and empathy to bring about positive change. Azulfit’s clothing sales were used to help fund the next YogaBeats visit to the troubled West Bank area in the Middle East.