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New year, new start…

As you can see, we are all about change this year – our digital version of the magazine is a more interactive and engaging experience for our readers. Technology has changed the way we communicate and find information, with more and more people using social media and Googling any topics they want to learn more about. So, with this in mind, all our future issues will be online. With clickable links, there is also the added advantage of videos, interactivity and the ability of reading on the go, from your laptop or tablet. And going digital means we can reach a wider audience too, which is a great advantage.

In this issue we have some excellent articles on marketing orthodontic dentistry. In the first in a series of articles, Neil Hillyard talks about the importance of engaging with your patients and the evolution of how orthodontic services were marketed in the past. With the huge choice of materials and technology available now, it seems to be a whole new ball game. The ‘digital age’ has had a massive effect on every single aspect of dentistry, be it clinical, equipment, patient communication and marketing. It is essential that dentists evolve and change with the times. The options for patients can be confusing and it is up to you to guide and advise them in the right direction. It is also important to make sure you follow the rules and regulations when it comes to promoting your services and practice, whilst complying with GDC guidance. David Lauder from the DDU offers some essential advice and summarises six rules you should abide by on page 32.

If you have any views or thoughts about our new look digital magazine or simply have any suggestions of what you’d like to see more or less of, please do get in touch as any feedback is always useful. We are on Facebook (search for Orthodontic Practice) and Twitter @OrthoPracticeUK – so if you have any comments or wish to contribute, we would love to hear from you.

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EDITORIAL
Welcome to our brand-new digital version of Orthodontic Practice magazine. Firstly, may I wish our readers a very happy New Year and hope that 2019 is a year which brings happiness and fulfilment in all aspects of your lives – both in a professional and personal level. The new year is always a time for setting inspiring goals for ourselves and our working environment and also learning from past mistakes.
Biju is the the creator of the popular adult cosmetic
The company has announced that over six million patients have begun treatment with Invisalign, which include 1.4 million teenage patients*.
SEB EVANS went along to the BACD annual conference to find out why dentists should invest in the Itero scanner
Professor Philip Benson, BOS director of research,
General Dental Council changes its approach to setting
UK survey says 43% of respondents want whitening, veneers
TRAINING
The EUROPEAN ALIGNER SOCIETY has announced the line-up for its Spring Meeting, which will take place in Venice on 29-31 March 2019 at the Hilton
LUCY NICHOLS reviews her attendance at a recent seminar
TECHNOLOGY
Learn how the CARRIERE MOTION compares to other methods of sagittal correction and how to integrate this into an orthodontic practice
ORTHO-CARE UK says you can straighten and whiten at the same time with a combination of two products, thus creating an affordable solution for patients
DB ORTHODONTICS explains how three of its aligner pliers
People
As one of the founders of the International Digital Dental Academy, ADAM NULTY explains why going digital has had such a profound effect on the way he practices dentistry and why he wants to spread the word
As an advocate of minimally invasive aesthetic dentistry, MONIK VASANT aims to educate future dentists in the art of aesthetic dentistry with aligners
BUSINESS
PRIYA KOTECHA discusses how the tax rules impact you if you are married
DAVID LAUDER, dentolegal adviser at the DENTAL DEFENCE UNION (DDU) explores how to successfully market your orthodontic practice, whilst complying with GDC guidance and advertising regulations
MARKETING
In a series of articles, NICKI ROWLAND of Practices Made Perfect Consulting explores the rapidly changing role of a practice manager and how legislative changes are directly impacting on their scope of practice
In the first of a series of articles, NEIL HILLYARD discusses patient engagement and reflects on the evolution of orthodontic marketing over the last few decades
CLINICAL
RUNEEL JOYE uses aligners on a class II division I malocclusion on a class II skeletal base with an increased overjet
FILIPE AMANTE, PATRIK ZACHRISSON and INES RIBEIRO reflect on the rise in adult orthodontics and describe a case study of a patient with two inter-incisal diastematas
ROBERT KASPERS explores how CBCT scans help diagnose and treatment plan orthodontic cases
LOUISE WILSON-ENGLISH introduces this issue’s product, industry and innovation news
Each article is worth one hour of enhanced verifiable
RAHA SEPEHRARA from The Dental Suite talks awards, personal development and Italian food