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Digital Subscriptions > PlantBased > June 2019 > Plant-Based Pioneer

Plant-Based Pioneer

The company that found a home for ugly fruit and veg

Have you ever been told not to judge a book by its cover? Well, the same goes for fruit and veg. Teeny tiny apples or gigantic leeks are still just as tasty as their ‘regular’ looking counterparts, but they’re often discarded before they even get to the shops, simply because they don’t fit the stereotypical idea of what we think they should look like. Cue: Oddbox – London’s first wonky fruit and veg delivery subscription service. Oddbox are tackling food waste by rescuing delicious, misshapen and surplus produce from farms and delivering them straight to their customers’ doorsteps. We had a chat with them to find out more about their mission to fundamentally shift food standards, normalise wonky produce and minimise food waste with their unique boxes.

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About PlantBased

I’m super excited to introduce you to my first issue of PlantBased magazine! To kick things off, I wanted to combine two of my favourite things: veganism and fitness. Exercise is somewhat like Marmite – you either love it, or hate it – but we’ve rounded up a variety of tips, tricks and activities that will get you excited about lacing up your trainers and venturing into the great outdoors. As a vegan, how many times have you been asked about your protein intake? It’s a common misconception that plant-based diets lack this vital nutrient, but we’ve debunked this myth, by filling this issue with a host of protein-packed recipes, perfect for post or pre-workout meals. Head to page 35 to find the Tofu Skewers with Mexican Rice and Roasted Sweet Potato – they’re my favourite! Here at PB HQ, we love a challenge. So, send us your favourite recipe that you can’t seem to veganise correctly and we’ll give it a plant-based twist. This month, we made a Mushroom Reuben (find it on page 15) which is a classic American sandwich, traditionally made with corned beef. We may be biased, but we think our recipe is 100 times better than the original. We also caught up with YouTube star Rachel Ama, who gave us an insight to why she became vegan and how it’s changed her life. She’s also shared three delicious recipes from her new cookbook Vegan Eats. To see what Rachel had to say, turn to page 50. Enjoy the issue.