Editor's Comment
The concept of emotional beauty looks set to become increasingly important for both brands and salons, with more research into how our mental wellbeing manifests itself in the skin and how scents, textures and treatments can impact mood and health.
Interestingly, we may also see a shift in focus from prescriptive skin and health ideals to a more realistic narrative that acknowledges how things that are “bad” for you, like parties and chocolate, actually make you happy in moderation – and happiness is just as important a piece in the wellness puzzle as sleep and skin health. Find out more about this and other trends set to impact the industry on page 11.