Shopping Cart -

Your cart is currently empty.
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
Pocketmags Digital Magazines
   You are currently viewing the European Union version of the site.
Would you like to switch to your local site?
Read anywhere Read anywhere
Ways to pay Pocketmags Payment Types
Trusted site
At Pocketmags you get
Secure Billing
Great Offers
Web & App Reader
Gifting Options
Loyalty Points

The Real Natural Beauty + Wellbeing Awards 2018

Psychologies Wellbeing Director-at-Large, Eminé Rushton, introduces the best natural products on the planet, as chosen by our panel of 21 industry insiders

real wellness

Natural. Naturally derived. Of natural origin. Organic. Non-toxic. Clean. Conscious. Eco.

Green. But what do these words really mean when it comes to the products in which we invest our hard-earned money, and trust? We hope to find products that repay our investment, offering a wholly transparent, pleasurable and efficacious experience, to boot. But the beauty world is notoriously woolly; there is nothing to stop the invention of terminology and, when it comes to items such as perfume, it is perfectly legal to sell them with limited ingredient information, protected as they are by intellectual property laws as ‘trade secrets’.

Also, anyone can call products ‘natural’ – it is an unregulated term – and means you could be buying something full of cheap, questionable and synthetic chemicals, but which has a dash of natural essential oil. Thankfully, the rising tide of interest in ethical living has led to more consumers questioning what is actually in their products. Change never begins at the top though – it takes a huge consumer movement to apply enough pressure to get big corporations to become accountable. This is happening right now, with consumer appetite for not just ‘real natural’ products growing exponentially (69 per cent of 35- to 44-year-old women say buying all-natural beauty products is important to them*) but also our awareness of whether or not these products are vegan, sustainably packaged, biodegradable, refillable or recyclable, and ethical throughout the production line, too.

Purchase options below
Find the complete article and many more in this issue of Psychologies - No. 159
If you own the issue, Login to read the full article now.
Single Issue - No. 159
Or 449 points
Annual Digital Subscription
Only € 1.46 per issue
Was €39.99
Now €18.99
6 Month Digital Subscription
Only € 2.92 per issue
Or 1899 points
Monthly Digital Subscription
Only € 4.14 per issue
Or 449 points

View Issues

About Psychologies

The latest issue of Psychologies is now available to download.