Shopping Cart -

Your cart is currently empty.
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
Pocketmags Digital Magazines
   You are currently viewing the European Union version of the site.
Would you like to switch to your local site?
Read anywhere Read anywhere
Ways to pay Pocketmags Payment Types
Trusted site
At Pocketmags you get
Secure Billing
Great Offers
Web & App Reader
Gifting Options
Loyalty Points

How to open a closed mind

Vanessa King of Action for Happiness, author of 10 Keys To Happier Living, recommends The Influential Mind by Tali Sharot

How receptive are you to changing your views? You may be surprised to learn that your brain has evolved in ways that mean you are less likely to change your opinion than your might think. Neuroscientist Tali Sharot explores how presenting facts and figures is generally unsuccessful in changing someone’s views. Studies show that data-based approaches – trying to change a person’s opinion to your own – can have the opposite effect, with each person becoming more entrenched in their existing view. Why? One of our strongest inbuilt biases is confirmation bias. We seek out and rate more highly data that supports our beliefs, and ignore information that doesn’t. In the words of Harper Lee, says Sharot, ‘people generally see what they look for and hear what they listen for’. Data can be persuasive, but only if we don’t already hold a belief on a topic. To come to agreement when we already have an opinion on a subject, we need to explore our common desires and build from there.

Purchase options below
Find the complete article and many more in this issue of Psychologies - November 2019
If you own the issue, Login to read the full article now.
Single Issue - November 2019
Or 449 points
Annual Digital Subscription
Only € 3.08 per issue
Or 3999 points
6 Month Digital Subscription
Only € 2.92 per issue
Or 1899 points
Monthly Digital Subscription
Only € 4.14 per issue
Or 449 points

View Issues

About Psychologies

The latest issue of Psychologies is now available to download