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Digital Subscriptions > Quill & Quire > OCTOBER 2016 > Size matters

Size matters

The Penguin Shop makes up for its small footprint with flexible design and appealing merchandise

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ARGUABLY, NO publisher in the world has the iconic cachet of Penguin, the legendary British house founded by Sir Allen Lane in 1935. Lane’s goal was to produce affordable mass-market paperbacks that were of higher quality than what was widely available at the time. Penguin’s logo and the line’s original horizontal grid design – two coloured bars divided by a bar of white – were created by Edward Young, a 21-year-old junior staffer. More than 80 years later, Penguin has plenty of competitors, but Young’s clean, simple vision, still used on occasion, remains beloved by readers and recognized around the world.

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About Quill & Quire

KIDLIT SPOTLIGHT It's middle-grade fiction's tome to shine Reviews of new books by M.G. Vassanji, Douglas Coupland and Kathy Page