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Digital Subscriptions > Quill & Quire > SEPTEMBER 2016 > The Revenge of Analog: Real Things and Why They Matter

The Revenge of Analog: Real Things and Why They Matter

David Sax

Public Affairs/Publishers Group Canada

AT ONE point in The Revenge of Analog: Real Things and Why They Matter, David Sax tells the story of a marketing rep’s attempt to steer him away from writing another conventional book. She suggests that Sax, author of Save the Deli and The Tastemakers, forget the fusty old publishing model of paper and print, and embrace the brave new world of “branded content,” which would involve presenting his ideas as a commercially sponsored blog or on some similar, cloud-based platform. Sax rejects the proposal, which he deems to fly directly in the face of his arguments against digital culture. Even so, a reader might be forgiven for feeling that the author is in the process of branding one central idea throughout his new book’s pages – not always convincingly.

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About Quill & Quire

Kevin Patterson meditates on war and terror in 'News From the Red Desert.' Changing spaces; 3 booksellers' survival strategies. Anosh Irani's new novel 'The Parcel' is of exceptional merit. It is both unsparing and a testament to the human spirit.