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Digital Subscriptions > Simply Vegan > June 2018 > high street heroes Superdrug

high street heroes Superdrug

We look behind the scenes at this high street company who has been leading the way in vegan cosmetics for 5 years

When it comes to cruelty-free beauty and cosmetics, the answer seems obvious, right? Just do it! But it’s surprising how many brands haven’t cottoned onto this yet. Which is why we at Simply Vegan love Superdrug so much. Not only are they on the high street and off er aff ordable prices, but they have over 1,000 vegan lines on off er! Superdrug launched its vegan makeup range B.back in 2013. The aim was to encourage women to re-engage with their makeup and empower them to rethink the choices they make when it comes to applying cosmetics. The range featured 140 products from light coverage foundations to mascara, lipsticks and nail varnishes. This has increased to make the B.range the UK’s largest collection of vegan and cruelty-free makeup and skincare.

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About Simply Vegan

Simply Vegan is a brand new lifestyle magazine packed with the latest and best vegan recipes, high street beauty and fashion products, and expert fitness and health advice. The June issue features vegan meals in under 30 minutes, breakfast ideas, lunch and snack options, great ideas for meals for one and sweet treats. Plus impress your friends with Aine Carlin's stunning 3-course easy dinner party menu. We talk to world record-holding marathon runner and animal rescue sanctuary owner, Fiona Oakes, and catch up with vegan food celebs, the BOSH! boys. We track down some statement vegan shoes and brand new vegan lipsticks and put a range of snack bars to the SV taste test. Our experts help you choose milk alternatives, tell you how to make your own household cleaners, advise on calcium and answer your questions. Plus, get in shape for the summer with our 9-week beginners' running programme, devised for you by vegan blogger Katie Hainbach.