Barry M is passionate about a lot of things: colour is one of them, and the brand was among the first to launch black nail polish, black lipstick and white kohl eyeliner on the British high street. Invention is another, with creative ideas such as colour changing lip paint giving the range its quirky edge. Last but certainly not least, this make-up brand is incredibly passionate about animal rights and crueltyfree beauty, and this passion permeates the entire range.