Sports Insight  |  Jan-14
• Marginal gains - Dave Brailsford’s methods offer major business benefits. • Swimming - how summer sun boosted sector sales. • Greg Rusedski - talking tennis, talent spotting and Tim Henman. • Connecting with your customers - the benefits of offering free in-store Wi-Fi. • High energy - what sports shops can do to reduce their energy costs. • It’s not just about price - how the ‘marketing Ps’ relate to the sports industry. • Business and pleasure - STAG rounded off 2013 with another successful winter buying show. • Polska? Tak! - the passion and problems shared with the Polish sporting goods market.
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Articles in this issue
Below is a selection of articles in Sports Insight Jan-14.