Sports Insight | Oct/ Nov 2017
The year seems to be flying by.
It only seems like yesterday that I was at the STAG Buying Group's Winter Show in the Cotswolds and here we are previewing it in this issue.
And it's not only time that seems to move quickly as technology continues to advances at quite a pace.
There always seems to be a new iPhone coming out. Advances in wearable tech move forward in leaps and bounds and social media sprouts up everywhere.
What can we do to harness the new technological age?
In this issue, Fiona Bugler takes a look at the world of affiliate marketing. What it is is, how it is used and what benefits it can bring.
Paul Sherratt takes a look at what could be the next wave in selling sporting goods – T-Commerce.
Brands could start selling directly to you through your television screens when you're watching a sporting event.
In difficult times, Jonathan Quint looks at the troubles facing Toys R Us and what lessons can be learnt for your business.
And before I sign off – have you liked our Facebook page yet. Go on, you know you want to!
Enjoy reading our October/November issue.
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Articles in this issue
Below is a selection of articles in Sports Insight Oct/ Nov 2017.