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Digital Subscriptions > Street Trucks > November 2018 > THE COST OF BOREDOM


Kevin Vail’s Sky High 2016 Chevrolet 2500

STARTING IN 1918, CHEVROLET BEGAN MAKING ITS VERY OWN PURPOSE-BUILT PICKUP TRUCKS. From farms to city work and factories, pickup trucks began to take their place as the workhorse of the automotive world. As time passed, Chevrolet not only changed with the times, but also adapted the platform in which it built its trucks to suit the loyal buyer.

It became apparent to Chevrolet executives that the company’s trucks were not just for work to its customers; they were becoming a lifestyle choice.

Nearly 50 years after its start with trucks, Chevrolet released one of its most loved trucks of all time: the C10/K10 series. By adding comfort and convenience to the already reliable line of trucks, the game was changed to say the least.

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