“It’s worth paying for a professional – even if we won’t be able to recoup the money if the Kickstarter fails.”
As we get ready to fill in our Kickstarter page, slowly edging towards the point where we can hit the big launch button on our project, we’ve got some tough decisions to make. Some of these are design decisions. Some of them are about our target audience; do we stress the party game aspect of Art Deck, its possibilities as a creativity tool or its function as critical commentary on 1970s instructional artwork? (Probably not that last one!) Some of the decisions are about what we’re offering backers, and how elaborate we want to get with our reward levels.