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Digital Subscriptions > The Artist > April 19 > Working with partners

Working with partners

Self-promotion is key to selling your work, and working with partners is a great way to facilitate this, advises Mark David-Hatwood, as it benefits both parties

Many artists feel they need to work with galleries because they don’t like the idea of marketing themselves. I understand this, but I sill urge those of you to read my previous articles in The Artist on this subject, January to July 2018 and January to March 2019 (or buy my forthcoming book), because it’s really not as daunting as it may seem and is a lot less harrowing and costly than doing exhibitions!

Let’s say you’ve read those articles, still hate the idea of marketing yourself (despite the huge benefits to be had) and/or have one or many galleries representing you. Cool, lucky you. This article ends for you here.

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About The Artist

Welcome to the April issue, packed with practical articles and demonstrations designed to inspire artists of all levels to develop their skills in all media. Our top artist-contributors this month include Hazel Soan, who suggests techniques for creating light and shade in your watercolours, Ian Sidaway who encourages you to paint a self-portrait, and Paul Talbot-Greaves who shows how to paint colourful boats in three easy stages in acrylics. Practise your skills as you learn how to loosen up and be more expressive in your drawings, use coloured pencils to create a found still life, simplify a busy harbour scene to create a composition full of light and colour, and achieve clean colours in your acrylic landscapes. This issue we also welcome back Geoff Hunt, who begins a new series documenting the results of his painting trips. Plus Roger Dellar offers tips on how to secure an artist-in-residence position and Mark David Hatwood explains how to reach potential buyers by working with partners. Enjoy trying new ideas in your own work with help from this month's artists and tutors.