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Digital Subscriptions > The Artist > January 19 > Marketing yourself – an overview

Marketing yourself – an overview

Mark David Hatwood introduces a new series in which he looks at the business side of being a professional artist

After completing an artwork there is nothing more important to any artist than selling it. Even if you’re ‘only in it for the glory’, what better accolade can there be than someone handing over their hard-earned money for your art? My aim, over the next six issues, is help you to achieve that, to give you the edge over everyone else and make sure your work is seen by potential clients. With that in mind, here’s a list of the subjects I’ll be covering in this series of articles:

February issue – using apps to create great content March issue – paying for social media advertising

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About The Artist

Welcome to the first issue of 2019 to inspire and inform your artistic development, including all the information you will need to plan your entries to the best open competitions throughout the year in our extensive 5-page guide. We also see the start of two new series, by Ruth Buchanan on how to draw and paint animals with confidence, and Mark David Hatwood on all aspects of marketing and how to make money from your artwork. There are practical articles and demonstrations showing you how to adapt your painting techniques for coloured pencil work, with amazing results, how to paint a self-portrait as well as a stunning faded rose, both in watercolour, and how to make your watercolours more dynamic by using watercolour grounds. Our top artist contributors also share their expertise on best practice for working on the spot, how to plan a complex composition, paint your first realist still life in acrylic, use your sketchbooks to work out your ideas, how to paint successfully from your photos and which colours to mix in oils to achieve a sense of space in your landscapes. With all this and much more, there's plenty to keep you drawing and painting over the festive period. Enjoy!