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Digital Subscriptions > The Artist > May 18 > How to drive effective sales in the digital domain – social media

How to drive effective sales in the digital domain – social media

Building on last month’s article on why artists should embrace the internet, Mark David Hatwood explains why social media are vital for successful outcomes

As mentioned last month, my gallery online sales soared from 23 per cent to 35 per cent last year so I’m living proof digital sales are increasing. If you followed my advice you will have a web sales platform set up – a website, ArtRehome/Etsy/ ArtFiner account – and you will need to promote it.

Social media platforms are phenomenal for this but you need to be consistent and committed. Posting just once a week or posting irregularly won’t cut the ice. Only consistent, committed posting will bring dividends. Do remain upbeat: no-one wants to know about your problems! Here’s a quick rundown of a few I use (follow the links below for an in-depth explanation of the terms and acronyms).

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About The Artist

Welcome to our May issue packed with inspiring practical features to help you develop your skills in all media. Watercolourists will love Bob Rudd's invented colour schemes for dramatic landscapes, Amanda Hyatt's five steps to watercolour success, with an exercise to try, Ann Blockley's invitation to inject some magic into your watercolour washes, Paul Talbot-Greaves' deconstruction into three parts of the painting of a daffodil, and Deborah Walker's test report on a new Winsor & Newton watercolour paper. Paul Riley and Julie Collins show how to use pen and wash and ink and watercolour in powerful combinations, while Jo Quigley demonstrates why working en grisaille in acrylics can be so beneficial. Portraitists will learn different ways to obtain a likeness from Ann Witheridge and Will Teather; adapt your sketching kit with ideas from David Parfitt; try painting seascapes in water-mixable oils with Paul Weaver, and more. And don't forget to enter our summer sketching competition with fantastic monthly prizes!