This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
EU
Pocketmags Digital Magazines
   You are currently viewing the European Union version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Travel Africa > January-March 2018 (81) > Meeting the challenge head on

Meeting the challenge head on

Kenya is one of Africa’s foremost destinations, yet it faces big challenges. Richard Trillo talks to Dr Betty Radier, the new Chief Executive of Kenya Tourism, to find out more

While Kenya is still the secondbiggest destination in sub-Saharan Africa after South Africa, tourism here has been a roller-coaster over the past decade. Bad PR — from drought and grazing incursions in Laikipia to polling chaos at the elections — continues to batter its reputation, and there are currently no charter flights from the UK.

Dr Betty Radier, however, is relentlessly upbeat. Name-checked as one of only three movers and shakers in Kenya who truly ‘gets’ tourism, she happily accepts the compliment and ascribes it to her long background in advertising: “Tourism in Kenya is about marketing the destination. I’m not a government person, I break all the protocols. I need to build the equity of our brand.”

READ MORE
Purchase options below
Find the complete article and many more in this issue of Travel Africa - January-March 2018 (81)
If you own the issue, Login to read the full article now.
Single Issue - January-March 2018 (81)
€4.49
Or 449 points
Annual Digital Subscription
Only € 3.00 per issue
SAVE
33%
€11.99
Or 1199 points

View Issues

About Travel Africa

Tracking cheetahs in South Africa's Mountain Zebra National Park • Why you should visit Zimbabwe NOW • The IK Factor • Wildlife lover's guide to Zambia • Secret Sierra Leone • Unusual places to stay • Kenya's great lakes • Birding in Malawi • 48 hours in Windhoek... and much more!