Veganism is mainstream. Wow, that feels great to type. I think I might just write it again - Veganism is mainstream. There is now a possibility if you told your gran that you were vegan, she’d have half a chance of knowing what you were talking about.
Now that veganism is mainstream - I can’t help but acknowledge a bit of a one-sided party going on and the question is ‘where are all of the men?’ With only 37% of vegans identifying as male and of the 165.000 Veganuary sign-ups this year, only a meagre 14% identified as male, it’s dear the vegan movement is yet to capture the male market. Bizarrely the movement is dominated by men as the ‘figureheads’, but not in the following.