The booming market for vegan makeup is swiftly gaining traction with more consumers than ever seeking animalfree products. It might seem a simple matter of supply and demand, but think again before you enter the make-up moral maze with its many twists and turns and blind allies.
Although there are myriad makers going into cruelty-free cosmetics and providing some inviting products with fashion-forward colours and formulas, you need to be very wary, because a product marked ‘cruelty-free’ just means that there has been no animal testing while the product is in development. Beware of the wording ‘Against Animal Testing’. This just means that the company doesn’t approve of this practice, but is still testing on animals anyway.