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Digital Subscriptions > Writing Magazine > September 2017 > Get it covered

Get it covered

Despite the old adage, the first thing anyone judges a book on is its cover… and many readers won’t go much further if it doesn’t appeal. Ensure your cover makes the first impression your book deserves with advice from Silver Wood Publishing

An outstanding cover makes a vital contribution to your book’s success in an increasingly competitive marketplace. But what constitutes outstanding when it comes to cover design?

Professional cover designers use their years of experience, along with knowledge of the marketplace and current trends, to inform their work. At SilverWood, our three book cover design keywords are:

• Attract

• Inform

• Sell

Attract the book browser. Inform the potential reader. Sell to your target readership.

A trained cover designer is a specialist in making books impactful while ensuring they conform to current market trends. They will select the right images and make the right typographic (fonts, spacing and style) choices to clearly communicate the tone and flavour of your book. Usually they will present a strong and simple design that suits your book’s genre while avoiding cliché.

Realities of the marketplace

Many indie and self-publishing authors request a book cover design that re-defines a genre. However, it doesn’t always work to be too experimental and innovative unless you are a known brand or have a massive author platform. At SilverWood, our experience tells us that self-published books must fit within a genre and meet reader’s expectations.

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About Writing Magazine

What are the five secrets of writing a bestseller? And how do you grow your little seeds into big ideas? Find out how, in this month's issue of Writing Magazine. In our inspiring star interview, bestselling author Laura Barnett and leading singer-songwriter Kathryn Williams talk about their exciting creative collaboration, and describe how saying 'yes' to working outside your comfort zone can lead to extraordinary creative results. Keep up to date with the latest publishing opportunities and writing competitions in Writers' News!

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