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Digital Subscriptions > Family Office Investor > Issue 2 > IN CONVERSATION WITH SEBASTIEN BESSON CEO ARMAND DE BRIGNAC


Armand de Brignac, a maison under new ownership since 2014, but steered by 13th generation winegrower Alexandre Cattier, is the most luxurious and indulgent of champagnes. Achieving an unusual blend of complexity and accessibility, the Armand brand is continuing to grow a loyal following among the successful and cultivated global elite. Wine expert Tom Harrow talks exclusively to Armand de Brignac CEO, Sebastien Besson,about his background, the brand’s distinctive style and appeal, and the changing face of luxury today.

What was your background prior to joining Armand de Brignac?

“I’ve enjoyed a varied career. I was in the military: - A sergeant in the French Air Force, chief of staff for the Head of Finance at an airforce base in Paris, where the presidential fleet was kept; and then I was in banking and finance for a time, before making the move in to the drinks industry.

© Haynsworth Photography; Pat Denton

I worked twenty years for Allied Domeq, on international taxation and corporate projects, across multiple wine and drinks properties, during which time the acquisition of Champagne Mumm’s Cuvée Napa in California was my entry in to the world of premium sparkling wines.

What attracted you to Armand de Brignac and how did you come to work for the company?

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Family Office Investor Issue 2