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Digital Subscriptions > Family Office Investor > Issue 4 > HOW CCO’S WILL ACCELERATE GROWTH IN THE USD$400 BILLION ASSET CLASS


J. Bradley Hall is the Founder, Chairman and CEO of ICON CAPITAL RESERVE. Brad is the architect behind the launch of a number of successful companies and enjoys a reputation as a focused, energetic entrepreneur with 29 years of finance, M&A, gold trading and fund management experience. Servanne Sohier caught up with him to discuss developments.



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Servanne Sohier: Hi Brad. I want to welcome you back and thank you again for the thoughtful interview in our December Family Office Issue. We are eager for an update on what has been happening in the digital currency space and importantly, developments with ICON.

Brad: Hi Servanne. It is my pleasure and I am very excited to be speaking with you again.

Ok let’s begin. In December, you provided the following quote when we were discussing whether Bitcoin was in a bubble? “I hear that question quite frequently. Bitcoin (BTC) is clearly in Bubble territory and as Voltaire noted, all fiat currencies revert to the mean, which is zero. BTC will follow the trend as it remains a ‘claim check with nothing to claim’, however it may go to $20k first, so if you are trader, enjoy, otherwise I would advise caution.”

And you are now wondering if I have a crystal ball? (laughing)

Well BTC did almost immediately ascend to $20k, collapse to $6k and is now back where we started in December at $8-9k, so if you don’t have a crystal ball, how did this happen?

To quote Jamaican singer Shaggy, “It wasn’t me”. Candidly, after 32 years working in tech and finance in 35+ countries, I have reasonably concluded that innovation comes in waves and is often evolutionary vs. revolutionary. There are well defined patterns that reflect how disruptive technologies are adopted and everything can be calibrated within a shorter term trend or longer term cycle. I have been a student of these for a very long time and of course having trusted Advisors like Bob Flohr and George Kanaan doesn’t hurt. Bob has served as an advisor to the boards and executive leadership of several major banks, consulting on issues related to corporate restructuring and integration, strategic planning, business growth, management development, succession planning, leadership and change management. He is a graduate of Princeton University where he also spent four years as an Assistant Dean and academic advisor. George has been Chief Executive Officer and Director of the Arab Bankers Association in London since August 2009. The association serves through its events and publications as a focus for Arab bankers in London, Europe and throughout the Arab World. He has been involved in banking and finance for most of his professional career and has written extensively on banking and finance. George studied at the American University of Beirut, Carnegie-Mellon University, the University of Bridgeport and the Harvard Business School. He holds degrees in Engineering and Business Administration.

So, Past Really is Prologue and you have a number of lenses to observe it through?

Absolutely! At the moment, I am in London after recent trips through Zurich, Johannesburg, Sao Paulo and New York as we continue to work with UHNW and Family Office investors. We launched ICON well ahead of the curve in 2013 and as you know, I have spent several years speaking at events promoting the Blockchain as the next and much more important version of the internet. Looking back, I can laugh at how some of the most successful families in the world thought I had completely lost the plot or maybe even beamed down from another planet. Well, a funny thing happened on the way to 2018, the future got a little more evenly distributed.

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Family Office Investor issue 4