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Digital Subscriptions > Family Office Investor > Issue 4 > ASIAN VISION

ASIAN VISION

Monaco is a truly global principality, and a third of inhabitants are millionaires. The principality is already known in Europe as the prime destination for the super-rich, and the best place to do business. Recently, Monaco has been turning its gaze east and investing more heavily in Asia. Journalist Laura Nineham talks to some prominent Monegasques and hears why Monaco’s connection to Asia is increasing and becoming stronger

“Since the 19th century, Monaco has been a magnet for entrepreneurs and visionaries and its Princes have been able – each in their own way – to offer to their country a visibility and a prestige which much larger countries never enjoyed to this day,” explained Benoit Badufle, Managing Director of the Monaco Government Tourist Board in Asia.

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Already there are a number of links between Monaco and Asia that span a number of industries such as finance, luxury lifestyle, real estate, yachting and the environment. “Monaco offers Asian entrepreneurs the opportunity to benefit from a prestigious, stable and safe location in Europe as well as being a buoyant economic hub at the heart of Europe,” said Michel Dotta, Chairman of the Monaco Economic Board (MEB).

Many Monegasque individuals and corporations already invest in Asia, Badufle said, adding: “The Prince Albert II of Monaco foundation has a presence in Singapore and has been electing and supporting numerous projects of development in Asia since it was incepted in 2006.”

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