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Digital Subscriptions > Family Office Investor > Issue 5 > Effortless Everywhere The Rolls-Royce Cullinan

Effortless Everywhere The Rolls-Royce Cullinan

The launch of the Roll-Royce Cullinan marks a further evolution of luxury SUV market. Nino Cirone takes a look at what makes the Cullinan a unique driving experience – off road or in city.

Rolls-Royce’s philosophy was first articulated 114 years ago when Sir Henry Royce said, “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” They haven’t had cause to change this point of view, and today it is perfectly demonstrated in their latest offer – the Cullian, an SUV that has a definite Rolls-Royce touch. knew we had to offer our clients what they couldn’t find in the SUV market,” explains Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO . “They do not accept limitations or compromises in their lives. They are the new pioneers, and for them it’s about their sense of adventure and daring in how they live their experiences. This approach to life demands a motor car that can goanywhere in ultimate luxury and style – Rolls-Royce style. Hence Cullinan.”

Named after the largest diamond ever discovered (and which now resides in the British Crown Jewels), the Cullinan is an all-terrain, high-bodied car that was designed to create a luxury off-road experience, or, as Rolls-Royce says, making luxury travel Effortless, Everywhere.

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Family Office Investor issue 5