As we go to press, we await news on the future of Italian manufacturer MV Agusta. For the unaware, the company filed for ‘concordato preventivo’ a few weeks ago, which basically means permission to hold off creditors each owed a portion of their crippling debt. This, despite an injection of capital from Mercedes AMG a couple of years ago. The thing is, they’ve been selling a lot of bikes, but at the same time have been over-stretching themselves reaching those impressive figures. We asked the UK’s MV boss, Mark Franklin for his take on the situation.
Is AMG waiting to pounce?
“As most people are aware, around two years ago MVA embarked on a global strategy to relaunch the brand,” said Franklin, “to improve volumes and enter new markets with the eventual goal being circa 20,000 units globally in around five years – thus maintaining the ‘Premium Luxury’ positioning of the brand and releasing a steady flow of new models and platforms.