WIN SUNDAY – BUY MONDAY?
FIM SUPERBIKE WORLD CHAMPIONSHIP
WORDS: BEEJ PICS: KELEDGE, DUCATI
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MotoGP is our showpiece series – WSB should be the sales force!
Remember ‘win Sunday, sell Monday’? Way back in the motorcycling mists of time this was an actual thing, especially when it came to Grand Prix racing.
For the best part of two decades however, bar one exception, this hasn’t been the case. In fact, it’s been production racing that’s driven sales in this sense for some time. Or, at least, that’s what you, our dear readers, have told us over the years. Bar however, as we earlier mentioned, the exception, which is Mr Valentino Rossi.
He remains the last GP racer who ‘sells’ bikes for a manufacturer in significant numbers; even the mighty Marquez can’t really sell zillions of Fireblades for Honda off the back of his rampant success. It’s because the racing landscape has changed so much, especially so with MotoGP given that it is now essentially a ‘spec’ championship.