The Greatest Party of All

Our Mission

At Fif ty Four mag, our mission is

CONTRIBUTORS

Fif ty Four mag’s cover features musician Sampa the

EDITOR’S LET TER

photo below: Eva Tarnok Here you sit with

The Queen of Cowries

DION DEWAND MARCIA LAFALAISE

Crowning GLORY

Africa’s gilded crowns, worn in history, contemporary society and what the crowns represent for the future.

Past & future fashion

The influence of African cultures on future fashions through the cycle from influence to product.

BEAUTY

Beauty and the AI

Consumers in Africa have long been undervalued and underserved, so can artificial intelligence ever decide for us what’s beautiful?

Beauty desk

The act of moisturising the skin is a self-care ritual reserved for special moments for some - while for others it’s a necessary last step of any cleansing routine. Whatever you think, this is one beauty ritual that has stood the test of time.

CL AY

As brands turn to natural resources as their main and active ingredients, we spotlight one that is likely to still be around even when the planet turns unbelievably hot, tarnishing some of the resources we take for granted today.

Meet the Founder OZOHU ADOH

Creating and establishing a luxury beauty brand that successfully carves its niche in a saturated market is no small feat. To do it as an independent founder is even more impressive. Ozohu Adoh of Epara skincare talks about preparing for the future consumer.

Breaking the Silence

Talking about mental health in the African entertainment industry.

Unveiling the Hidden Gems

THE IMPACT OF AFRICAN INDIGENOUS KNOWLEDGE ON MODERN MEDICINE.

Face forward

For Africans living in and outside the continent, we want our skin to be as bright as our future.

ART

Inspiration Corner

Our Creative Director, Nonjabulo Joy Proctor shares what she loves about this season.

The Spellbinding Wonders of Afrofuturism Art

AN EXCLUSIVE JOURNEY INTO L AOLU SENBANJO’S VISIONARY ARTISTIC REALM.

TRAVEL

Slow Travel in THE OMO VALLEY

Ethiopia has been misrepresented in the media as a place of poverty, hunger and conflict. While many political challenges continue to affect the people, I wanted to experience for myself the place of ten referred to as the ‘cradle of humanity’.

Kisawa SANCTUARY

The pioneering paradise where luxury and sustainability converge.

THE CLIMATE CRISIS AND CULTUR AL CHALLENGES

The impact of our changing climate continues to disproportionately af fect indigenous peoples and devastate their way of life. Etholle George looks at life for the Tuareg tribe.

Harvard embraces Africa

With a vision to “bridge the knowledge divide between Africans and non-Africans”, Harvard University’s Center for African Studies uses its power and influence to bring Africa and African perspectives to the global learning stage.

Meeting the MUNDARI

Capturing the unique bond between the Mundari tribe and their land and livestock, multi-award-winning photographer Trevor Cole takes us to South Sudan, sharing an alternative vision of the country and its indigenous people.

SAMPA THE GREAT

Fifty Four mag Founder and Editor-in-Chief Mwai Yeboah introduces our star interviewee, Sampa the Great.

AFROFUTURISM

A Histor y of Black Futures from Outkast to Black Panther and beyond

THE RISE OF FINTECH IN AFRICA

Africa has a proud history of innovation, but the continent has faced significant obstacles to the adoption and advancement of technology.

AFRICAN MOVERS AND SHAKERS

Ten heavyweights making an impact across tech, politics, economics, and more.

What to Watch

Escape reality with these binge-worthy TV series.

The future of African fiction: DYSTOPIAN NOVELS

Explore a world of imagination and possibility with dystopian novels set in futuristic Africa, where societal and technological changes have given rise to new challenges and opportunities. Discover a new wave of African literature that pushes the boundaries of the imagination and challenges readers to reflect on the complexities of society, power, and identity in a rapidly changing world.

DREAMS

Luxury African Experiences Crafted by your Wildest

AFRICAN BEATS

THE POWER OF AFRICAN MUSIC: FROM TRADITION TO ACTIVISM

The Future of African Dance

Qudus Onikeku photo: Isabela Figueiredo From the traditional

FUTURISTIC FINE DINING IN Zambia

Interview with Zambia’s local fusion chef Sungani Phiri.

A Hidden Lake at the Heart of the Universe

Iwatched Rranaka gently shake the contents of his

For distant relatives

Propaganda – an open letter if these