Why putting healthy food on the table is our top priority
Our UK-wide Good Food Nation survey of more than 2,000 people reveals that eating healthily is a priority, but the cost of living is impacting our choices
Photographs GETTY IMAGES PLUS *’Very healthy’ and ‘fairly healthy’ responses combined. **’Somewhat less’ and ‘significantly less’ responses combined.
As the cost of living continues to rise, consumers are adapting and looking after their health as best they can. The findings from our 2023 Good Food Nation Report – that surveyed 2,013 UK consumers (48% male, 52% female) aged 16 and over about their food shopping and eating habits – suggests that eating healthily is a priority, despite economic constraints.