Shopping Cart -

Your cart is currently empty.
Continue Shopping
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
GB
Pocketmags Digital Magazines
   You are currently viewing the United Kingdom version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Guitar Magazine > Feb 2019 > THE GREATEST SHOW

THE GREATEST SHOW

The biannual NAMM Show – the guitar world’s greatest annual trade event – is not only the hottest spot to witness what’s new and groudbreaking in the world of guitars, effects and ampliiers, its history is also a fascinating parallel to the development and fortunes of the instrument itself. Here, Guitar Magazine takes a deep dive into the archives to explain the history of the one trade show to rule them all…

ON EARTH?

2018’s Winter NAMM, held over four days in January in Anaheim, California, attracted 115,085 attendees

Where else might you witness George Clinton and Vernon Reid jam the funk out of a Q-Tron pedal while Electro-Harmonix’s Mike Matthews looks on with glee; or marvel as legendary session musician Carol Kaye and fusion virtuoso Victor Wooten roll out a gobsmacking pan-generational multi-bass improvisation?

That would be the NAMM Show – the biannual convention of the National Association Of Music Merchants, and the chances are, these phenomena will be happening simultaneously, in opposite corners of the show floor. Ever since the guitar became a coveted collectible – or even just an object of pure desire – NAMM has loomed large in the collective consciousness of players as the place where it all happens. It’s the magical event where the surnames behind the brand names roamed the aisles in the ‘golden age’ of the instrument, and where gamechanging ‘firsts’ continue to be unveiled.

Just mention the show to a guitarist and he or she pictures Don Randall hawking the first truss-rod-less Fender Broadcaster at the Chicago convention in 1950, as distributors of marching-band instruments derided its plank-like body; or Gibson’s Ted McCarty trying to explain the merits of the company’s new humbucking pickup to sales reps at the ‘57 show. Or, if they’ve been to a NAMM Show themselves, maybe they’re just hit with a sonic lashback of the brainbuzzing cacophony of product demos that incessantly accompanies your trawling of the display floor. Whatever the name evokes for you – whether you witness it yourself, or read about it afterward in the obligatory Guitar Magazine NAMM report – we guitar fans think of NAMM as ‘our show’, a debutante’s ball for all that is shiny and new in the six-string world.

READ MORE
Purchase options below
Find the complete article and many more in this issue of Guitar Magazine - Feb 2019
If you own the issue, Login to read the full article now.
Single Issue - Feb 2019
£3.99
Or 399 points
Annual Digital Subscription
Only £ 2.50 per issue
SAVE
37%
£29.99
Or 2999 points
Monthly Digital Subscription
Only £ 2.99 per issue
SAVE
25%
£2.99
Or 299 points

View Issues

About Guitar Magazine

The new issue of Guitar Magazine is available to download now!