Master Chef
More aged nitro finishes and a new US-made line-up that pares back the modernisms. Are our tastes changing? Max Gutnik, chief product officer at FMIC, tells all
Words Dave Burrluck
One of our gear highlights of this year has to be Fender’s American Ultra Luxe Vintage mini-range, which combines the modernist style of the ongoing American Ultra II models with a lightly bashed and aged nitro finish. While those guitars top the USA Fender line in price, the new American Professional Classic models – which replace the American Performers in the line-up – are effectively half the price, centring on that modern/vintage duality. Is there a theme emerging, we ask Max Gutnik, chief product officer at FMIC?
“Yes, the American Performer had pretty much run its course,” he confirms, “and we’ve been very successful with the American Professional II models. So the thinking was, instead of having a different-tier guitar, could we have a different trim level but at the same level for the working musician in both cases? The American Professional Classic is a more traditionally styled guitar with vintage-y features like the ClassicGear tuners, the classic bridges and vintage-style pickups… but all with a bit of a modern twist.