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Both James Sutton and David Pugh left the UK in search of fresh challenges in Asia. They discovered a marked difference in the quality of financial advice being offered there and set about ensuring The Fry Group raised the standard

After triumphing at the International Adviser Best Practice Adviser Awards 2016 in not just one but two regions, The Fry Group already has its eye on the prize for 2017. Far from resting on their laurels, James Sutton and David Pugh are forging ahead in Hong Kong and Singapore, respectively, making sure that best practice remains at the heart of the business.

The UK transplants experienced their fair share of culture shock when they relocated to Asia, and this has shaped, and continues to shape, their commitment to treating customers fairly and transparently.

Learning from experience

Pugh landed his first advisory role with Hargreaves Lansdown in the UK. But in search of a challenge, he decided to move to Asia in 2009. “I first went to Malaysia but it was horrific in terms of being a culture shock, especially after 10 years in London,” he says. “The really shocking thing was the difference in the standards of advice given to clients.”

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