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SUPER BUPA

Bupa Global managing director Sheldon Kenton talks trends in cross-border business, the importance of partnerships and the unwinding of Obamacare under president Trump in the US

After 17 years with rival firm Cigna, what prompted your move to Bupa Global?

Up until 2011, I was managing director of Cigna Global in Europe and the Middle East. That year, I joined Cigna’s headquarters in Philadelphia, where I was chief commercial officer of the North American business for nearly five years.

In late 2015, I joined Bupa Global and moved back to the UK. The chance to lead the company into its next phase was too good to miss.

The cross-border business falls into two segments that are split roughly 50/50: consumers who come to us through intermediaries and our corporate business. We operate across five regions and the intermediary market is incredibly important to us.

We have standard terms of business with intermediaries that are tailored to local markets, so a Latin American broker does not have to fight their way through a European- style insurance company set-up.

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