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Digital Subscriptions > Airliner World > November 2014 > Virgin Atlantic Restructures for the Future

Virgin Atlantic Restructures for the Future

VIRGIN ATLANTIC has revealed ambitious plans to grow to record levels of sustained profitability by 2018. The initiative, which builds upon the carrier’s existing two-year recovery plan, focuses on improving the customer experience as well as updating its network to maximise its partnership with Delta Air Lines.

Virgin suffered particularly badly during the global economic downturn, posting a £112 million pre-tax loss for 2012. It has since implemented a wide-reaching recovery programme covering network, alliances and managing its cost base in a way that has not impacted on its customers. It has also increased it revenues and passenger numbers and hopes to break even this year.

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About Airliner World

In the November issue of Airliner World, we profile Australia’s leading domestic airline and flag carrier subsidiary QantasLink. We also report on Latvian carrier airBaltic’s recent turnaround, welcome the arrival of Qatar Airways’ first Airbus A380 and examine whether global airline alliances are here to stay, or are they being put under pressure by new models of inter-carrier co-operation This issue celebrates some major landmarks; we join US Airways for the final flights of its iconic Boeing 737 Classics and we fly on the last Cyprus Airways service from London/Heathrow to Larnaca. Maintaining our historical theme, we have part 1 of the United/Continental Airlines story, and we fly Pam Am International Flight Academy’s full-motion Boeing 707 simulator, the last device of its kind in existence. The latest issue incorporates our comprehensive coverage of worldwide news, including Garuda Indonesia’s new services from London to Jakarta, the Boeing 737 MAX 200 launch and the official opening of Jet2.com’s multi-million pound training facility, plus all of our regular sections covering the latest commercial aircraft acquisitions, up-to-date accident reports and developments from the world of aviation training.
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