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Digital Subscriptions > Attitude > August 2019 > ATTITUDE LOVES

ATTITUDE LOVES

M.A.C VIVA GLAM 25

M.A.C Viva Glam has reached a major fund-raising milestone.Their 100% Giving Campaign celebrates 25 years of fighting HIV/Aids around the world and has reached the $500m (£395m) mark. Created in 1994 to make a difference to the lives of people living with and affected by HIV/Aids, the campaign has seen celebrities such as Elton John, Ricky Martin and Miley Cyrus promoting Viva Glam lip products, with 100 per cent of proceeds (minus tax) being donated to good causes. To celebrate the 25th anniversary, 10 of the original grantees will receive an extra $25,000 (£19,700) each. If that’s not reason enough to wear a bit of lippy with pride, we’re not sure what is.

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About Attitude

On the cover: RuPaul’s Drag Race winner Yvie Oddly Inside: The 1973 arson attack that left 32 dead. Plus: Lyra McKee, Andrew Moffat of the Birmingham School protests and all the Attitude Pride Awards 2019 winners.