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Digital Subscriptions > Attitude > October 2019 > Dean Smith & Steve Cook

Dean Smith & Steve Cook

Owners of Saucybitch

Boyfriends Dean Smith and Steve Cook met 17 years ago at a party. They continue to work in PR, looking after big fashion brands and A-List celebrities, but they are also after something hotter. With help from Captain, their French bulldog and company mascot, they run Saucybitch. Here, we discuss their hot sauces, which are selling like hot cakes.

Why did you decide to launch your business?

Dean: I used to go to Hollywood for work and we like going on holiday to America as well. When we were there we always used to buy hot sauces and bring them back. We realised that the taste wasn’t the same as those available in the UK. When we did our research, we found that the ones in America use fermented chillies mixed with cider vinegar for a more natural heat, whereas the UK’s use chilli powder and water so you get [a different] taste. We saw a gap in the market.

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