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Digital Subscriptions > Attitude > Summer 2019 > BUSINESS PROFILE: Ethan Spibey & Sören Scharf

BUSINESS PROFILE: Ethan Spibey & Sören Scharf

Founders of PROUD Beer

Boyfriends Ethan, 27, and Sören, 28, launched the UK’s first queer beer, PROUD, about a year ago. They have worked around their day jobs to create LGBTQIPA and take a message to the business community: if you want to be part of the LGBTQ community put your money where your mouth, or rainbow logo, is.

Tell us about PROUD Beer?

Ethan: We got fed up with people slapping a rainbow lag on their brand once a year and pretending they cared about the community. We thought, why don’t we start a beer company that benefits the charities we have worked with for years? PROUD is a beer company but it’s also a platform for everything we do relating back to the charities. That’s what an inclusive brand should really be doing. All we had to do was work out how to start a big company, which it turns out is very difficult.

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About Attitude

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