As I settled down with a cup of tea and my laptop to make a start on this piece, a new email pinged into my inbox. It was a newsletter from one of my favourite sustainable clothing brands, Lucy & Yak (lucyandyak.com), explaining a new initiative they’re involved with called Offset Earth (offset.earth). As I scrolled through the email, I realised that this was a perfect example of how the focus of this piece – the circular economy – works in practice. It explains how brands, organisations and individuals can make the shift and make a difference.
Over the last few years, it has become increasingly uncomfortable to buy something, use it and then throw it away. Twenty years ago, no one would have felt even a hint of guilt about taking their old television to the tip or upgrading their washing machine and throwing away the old one. Arguably, lots of people still don’t, but if you’re reading this magazine then recycling is probably on your radar.
In the developed world, we operate under a linear economy; making things, using them and then getting rid of them. This is something most people do naturally because it’s just how the world works. I use the word ‘naturally’ lightly, of course, as this is not at all how the natural world works, but how humans in the world have decided to do things. Yet, those of us who try to live differently – perhaps by advocating a zero-waste lifestyle, growing our own vegetables or refusing to travel via aeroplane – are seen as radical.
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April 2020
 
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