While fast fashion is seen as a fairly new phenomenon, Asquith, has long been paving the way for slower and sustainable pieces. Since 2002, they have been the first port of call for many when looking for eco-friendly activewear, and it’s hard to fault them – combining ethics with aesthetics, they create flattering and stylish athleisure pieces that are made from natural fibres. Today, they’re a cult brand for women – whether yoga fanatics, fitness newbies, or those looking for comfy and conscious loungewear. We caught up with founder, Alice Asquith, to find out more.
I founded Asquith in 2002, when there was little available in sportswear that wasn’t made from synthetic fabrics, in brash colours with big logos. I wanted to combine my love of natural fabrics and design with two other passions – yoga and Pilates. From the very beginning, it was crucial to me that our activewear was ethically made in the best quality, eco-friendly fabrics that were as soft as they were hardwearing. They had to be comfortable and flattering, too.
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February 2020
 
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